HopHead's Beer Bus
Purdue University | January-February 2023

HopHead’s is a mobile brewery with its own line of flavorful IPA’s. Inspired by the fun and unique branding often associated with IPA products, this project expands beyond cans and bottles to a mobile business: the beer bus. The brand uses a bright blue palette to draw attention while maintaining a cool vibe, with warm red and yellow highlights to accent the graffiti motifs and cyclops character icon. HopHead’s as a project is illustrative and fun, driving uniqueness on the road to the next festival or 21+ event.