

Kidly App Re-Branding
Sydney, Australia | May 2023 - July 2023
Kidly is the perfect space for parents to easily find new activities for their kids. Parents sign up online for a membership that allows them first access to new and exciting things to do across the city of Sydney NSW. Finding ways to keep your child occupied is difficult, but Kidly brings everything right to your fingertips. I took on the responsibilities of providing this company with its main branding, a project that lasted 7 weeks while I was on-site in Sydney. The process included many steps, however, ultimately the product is fun, bright, and inviting.
Old Logo Design:

New Logo Requirements:
Want to maintain the existing color palette
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Be bold and legible - will be used internationally
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To be used with hand-drawn elements
New design



Sketches/Drafts


Alternate designs

Primary colors
Secondary colors



Pattern elements
Web layout

Digital AD banners






Event merchandise (shirts, stickers/buttons)
Coloring page handouts


